Steven Spielberg, Jeffery Katzenberg and David Geffen founded DreamWorks in 1994. Their original purposes was to create different films but hasn’t kept that; they are now being licensed with Disney. They have made many films and are now a big company. They own their own record and video game company to help media synergy which is where they market many things all to do with on film such as Bambi they create products related to it, like toys.
Disney is a very large company it has a big turnover. Walt and Roy Disney founded it in 1923. It owns many others things such as theme parks shop and hotels and TV networks. This is called vertical integration. It also has a contract with DreamWorks- they distribute DreamWorks films. Disney has created many films and is still making them today. Also Disney uses media synergy as they create a film and create more products like toys, clothes and games to advertise it and sell the film.
One of the largest media and entreatment corporations in the world has to be the walt Disney Company was founded in 1923 on the 16th october, by two brothers Walt and Roy Disney as an animation studio. the walt disney company ha become one of the biggest hollywood studios, as they are the owner and licensor of eleven theme parks and several television networks.
Disney's corporate headquarters and primary production facilities are located at the Walt Disney studios in burbank, california.Walt Disney has produced many great and successful animated films over the years including Bambi, Aladdin, Mulan and many more great and successful animated films.
Dreamworks pictures as known as Dreamworks studios, is a major American film which industry produces, develops and distributes video games, films and television shows.
Shrek 2 is the most successful title they have done to date, but Dreamwork has also produced or distributed more than ten films with box-office grosses totaling more than $100 million each.
In the UK, the BBFC gives films their ratings, such as PG,R18.18,15.etc. for example for a film to be rated a PG the language has to mild bad language only, nudity has to natural nudity, with no sexual context,sex has to be sexual activity may be implied,but should be discreet and infrequent and also mild sex references and innuendos only. violence has to be moderate violence,without detail,may be allowed if justified by its setting.imitable techniques has to have no glamorization of realistic or easily accessible weapons,no detail of potentially dangerous behavior which young children are likely to copy. if any of theses things are broken the film will be given a higher ratting to suit the audience or also they might be a really bad scene, which could be cut out to make the film a PG. Shrek is a PG as it starts off in a mud-bath and breaking wind quite a lot where as bambi is clean,pleasant and child-friendly.
In America a voluntary code was followed until 1967. Studios regulate themselves and their films - the hayes code ended in 1968. Two reasons why they regulate themselves:one, they safe-guard morals and two,they don't want to lose the trust of the public.
When a film is released, it is advertised other may different aspects of advertising such as viral advertising,billboards and the internet. the movie sherk was advertised differently to bambi as it came out after bambi, as in the era bambi was made in, many people didn't have a t.v, only rich people could watch these, also poor people couldn't afford to go to the cinema, where as in the era of shrek, loads of people had a t.v also the had the opertuaty to see it on the internet, as the year bambi was made the internet wasn't around.
Disney successfully promoted bambi over the years by making a more mode version of the movie, also sealing bambi merchandising in there theme parks,also people are still buying bambi merchandising, such as the movie, the classic box set and a bambi suit, so disney help keep the myth alive.Dreamwork have created the brand of sherk, by selling DVD's, box's sets and loads of other merchandise and party suits, which perents can buy for there little ones.
In the Shrek poster, the techniques that have been used to attract the target audience, they have used Propp's theory as the Hero is Shrek, the villain is the Dragon and the damsel in distress is Fiona. They've used bright colors on the posters such as the fire, the fire is so bright because it's used to make the other charters on the poster stand out from the rest. the camera angle i would say, would be a long range shot as it shows the whole of the person, not just the waste up, Also on the bambi poster I would say they have used the same shot as it shows the same amount of the persona s the shrek poster.
The location that they have used is the castle as the main action part is set there, also its the same places where they meet the dragon for the first time, where as in bambi they have used the Forrest as the location as that is the habitat of bambi and the main place the movie is set. In both the movie posters , they have used juxtaposition as the charters in shrek are contrasted in bright colors where as the background is contrasted in dark colors and bambi is contrasted in the same way.
Historical codes are present in Shrek has connections due to the clothes they are wearing of 17th century. the other historical codes are the castle and the old copal path, this tells us that the movie is set in the past.
Symbolic codes are also present in the dragon and the castle, the dragon is a symbol of fear and evil and the castle stands as a symbol of a fairy tale. in bambi the symbolic codes are the stars which could link it to a female audience and indicts that is a magical film
Color codes are present in Shrek and Bambi; in Shrek the color codes are bright and warm colors were as the color codes in Bambi are rather dull compared to the Shrek poster. perhaps the dark colors connote that the film has an unhappy element as the death of bambis mum is tragic. in shrek the colors are saturated, the colors appeal this way the poster is targeted at children and , so the movie is family film. in bambi the charters are in saturated as they are the main charters
Todorovs theory is were a movie has an equilibrium, disruption and a resolution, the movie poster of shrek follows the theory as the poster shows us the disruption. The poster shows that the film is going to be action packed and full of incident
binary opposites dress codes connotations:
