Video evaluation

In my opinion we achieved our purpose with the short film. we set out to make an entertaining drama which in the opinion of everyone we have seen has agreed. we gave negative messages as the police couldn't catch the killer however this wasn't are intensions. we included both boys and girls within are film. when we wrote the script the ethnicity of the characters was irrelevant, but in the video we did have actors of different ethnic origins. the music track added an extra sense of dramatic tension in our film; with the music over the credits sounding like it could be from a real detective drama. the locations we used in the film weren't appropriate, but conceding we weren't allowed to film outside of school and didn't have access to real police interview room the setting turned out fine. the language we used was suitable for our target audience- it was complex language, but not complex enough to alienate our target age group of teenagers going on adults with the exception of the stereotypical 70's cop show.

Credits at the end, the film didn't look realistic for the genre. that said, the film did look good and despite adding comical effects at the start, we managed to make a mature, polished and entraining drama film.

At first, we had difficulty with the voiceover, as my original voiceover had some pronunciation mistakes in it. we decided that we'd both do the voice over. and after much editing and tweaking of the sound levels, the voiceover levels turned out fine. the music bed turned out fine straight away, it wasn't loud enough to distract you from the film, but it was loud enough to create suspense. my second voiceover from the film originally had the start cut off, which resulted in it being re-recorded.

The camera work was problematic during the first few weeks of recording, as we didn't have a cameraman, which resulted in the police interview scenes looking like they were clearly filmed in the performance classrooms. we eventually got a cameraman and the scenes were re-filmed to high standard. between the clips, the only transition we used was a fade in effect to show the the between characters in the interview room, and for the titles we used the basic font, but with red lettering to link with the film title 'A Grangfield Blood'.

to keep the audience interested, we stayed with the same story-line throughout, but made it more suspenseful at the film progressed. we didn't use an external microphone, as there was no spoken dialogue in the film, as voiceover was used throughout.

Our film didn't subscribe to the theory that every film had an equilbrium,

Practical Work Final:

Planning:

-------------------

Script/ Running-order

Storyboard

Costume

--------------------

Story - Proposal

--------------------

Textual analysis livi/Reeebok

Advertising Agency: An advertising agency is an independent service organization that contracts with advertisers to manage their advertising. historically, advertising agency services are of a creative nature, but the agency concept has expanded to include research services and media planning and buying. agencies are typically classified by the type of business they handle or the range of services they offer. Saatchi & Saatchi created the adverts for visa, head and shoulders also they created ones for Guinness and Cadburys. Another company called Leo Burnett created the adverts for Mc Donald's , Samsung and Nike. NMI media who not exist in this present day were the producers of the Reebok advert, i think the one of the reasons why they arrant around any more, is because their adverts had nothing to do with the product they where trying to promote.NMI stands for New media industries, some of the companies that they used too work for where Film-Four, Icon, Metronome, Redbus and Winchester.BBH produced the Levi's advert, two of the companies that BBH have worked with are British Airways and Levi's kids. they have also worked with Audi The thing that is taking over the T.V from being the most important form of advertising is the internet, as the advert space doesn't cost as much and they can actually target the adverts at a more specifically audience, also they have a longer time on the web the the television, as it could be 3 minutes on the T.V and a day or two on the web. Regulation and Control: Mr-T: Could cause offence to homosexuals, also shows imagery of weaponry. Trident gum:Has a potentially racist stereotype of a rastafarian perosn. NIKE: could scare children, is very violent and clearly shows a chainsaw. The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. the type of ads the ASA deals with include: Magazine and newspaper advertisements Radio and TV commercials(not programs or program sponsorship) Television shopping channels Posters on legitimate posters sites (not fly-posters) Leaflets and brochures Cinema commercials Direct mail(advertising sent through the post and addressed to you personally) The advertising standards Authority has the power to band and advert, the TV codes here is section 6 of the code SECTION 6: HARM AND OFFENCE (1) The rules in this Section (and in 7.4: Harm and Distress to Children) are intended to prevent advertising leading to harm. They are also to prevent advertising causing offence to viewers generally or to particular groups in society (for example by causing significant distress, disgust or insult, or by offending against widespread public feeling). This code is here to stop children form copying the adverts, as which could be offence to children. The television commercial starring the rapper 50 Cent has been banned for glamorising gun culture. The Advertising Standards Authority (ASA) said the commercial for the sportswear brand Reebok, which highlighted the fact that the artist had been shot nine times, was not suitable to be broadcast. The Levi's advert caused a great deal of controversy when it was released. Marketing and Promotion: Even though the Reebok advert was banned it became really successful as young people love danger and rebellion, this mad the advert popular as the advert court as cool. the media spaces that Reebok could have used that Levi's couldn't would have been the internet with such sites as Facebook,Bebo and youtube but since the Levi's advert was made in the 80's there were no such thing as the internet. Although the Levi's advert used billboards, the radio and the television but the Reebok used all of them and more so the Reebok advert were more noticed than the Levi's advert. They are many different lines of appeal that advertisers use to attract the consumer or buyer, there is evidence of the in both adverts we are looking at. The Reebok advert tries to make the audience feel a level of self-importance and pride because of the tagline "i am what i am." this connotes that who ever you are and what ever your job is you should feel proud to be who you your and Reebok are saying if you wear their trainers you'll see your self as important. An the other hand the Levi's advert connotes that you may be successful in love or romance if you wear their jeans because they could make you as popular as the male model which is shown in the advertisement. The Reebok advert fulfills some of the uses and the gratification. The advert helps viewers escape form their own reality by giving us 50-cent's story, fitting in with the theory of diversion. Also it provides the viewer with the information about the shooting, fitting in with the surveillance theory. The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising. Are advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disneychanneled and nickelodeon so kids will able to see the advert. 5)The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.

The television commercial starring the rapper 50 Cent has been banned for glamorising gun culture. The Advertising Standards Authority (ASA) said the commercial for the sportswear brand Reebok, which highlighted the fact that the artist had been shot nine times, was not suitable to be broadcast.
The Levi's advert caused a great deal of controversy when it was released.

Marketing and Promotion:
Even though the Reebok advert was banned it became really successful as young people love danger and rebellion, this mad the advert popular as the advert court as cool. the media spaces that Reebok could have used that Levi's couldn't would have been the internet with such sites as Facebook,Bebo and youtube but since the Levi's advert was made in the 80's there were no such thing as the internet. Although the Levi's advert used billboards, the radio and the television but the Reebok used all of them and more so the Reebok advert were more noticed than the Levi's advert.

They are many different lines of appeal that advertisers use to attract the consumer or buyer, there is evidence of the in both adverts we are looking at. The Reebok advert tries to make the audience feel a level of self-importance and pride because of the tagline "i am what i am." this connotes that who ever you are and what ever your job is you should feel proud to be who you your and Reebok are saying if you wear their trainers you'll see your self as important. An the other hand the Levi's advert connotes that you may be successful in love or romance if you wear their jeans because they could make you as popular as the male model which is shown in the advertisement.

The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.

On the Levi's and Reebok advert the music-bed is incredibly important and helps create the right atmosphere for the two adverts. The music-bed for the Reebok advert is hip Hopi and appeals the the target audience, it is also dark and sinister fitting in with the story that is being told by the voice-over and with the locations that flash on and off the screen.

The music-bed for the Levi's advert is well known and fast paced song,also its upbeat and catchy. the main character in the advert is meant to come across cool and non-threatening and the music fits in with this perfectly as the song is immense. in the both advert the music is non-diegetic as the both males in the adverts can't hear the music and is just there for the audiences pleasure.

The Levi's advert only has one sound effect and thats the car, i think that the sound effect is to create a scene to show that its just an orderly day. The character in the Levi's advert is sexy and confident and looks like he has taken his clothes of in public before. How ever in the Reebok advert 50-cents body language is different to the guy in the Levi's advert as 50-cent is clam and relaxed and the camera looks up at him to make him look powerful but the Levi's advert the guy is confident and also clam but the Camera angle is an over the shoulder shot to show that he's a normal guy and thats he's not more or less important than us. In the Reebok advert there is a bit of silence which is to create tense and emphasis it also sets an enigma. There are many sound effects on the reebok advert some of them are a heartbeat, dripping water/blood a gunshot and a scream (murder).

Males are used in both adverts as they are advertising products for males.

In the Levi's advert the car the launderette, the street and the soldier standing out side the launderette are all examples of the cultural and historical codes. there are many examples of historical codes like the car and the army uniform that connote that the advert was set in a different era. there are also many examples of cultural codes in the Levi advert. The range of people and the busy street and the fashions act as cultural codes that tell us that this is a western civilized culture.

In the Reebok advert, 50 cent's clothes, the location and the shots of the streets,are all cultural codes.

The Reebok advert fulfills some of the uses and the gratification. The advert helps viewers escape form their own reality by giving us 50-cent's story, fitting in with the theory of diversion. Also it provides the viewer with the information about the shooting, fitting in with the surveillance theory.

The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising.

Are advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disney channeled and nickelodeon so kids will able to see the advert.

Self reflection

Advertising

Primary research results:

Media Questionnaire

1) Do you like to see celebrities endorsing products in adverts?

Yes	8
No	3

This research shows that about 75% of people like celebrities in there adverts, so in the making of my advert i will try to input a celebrity with the advert.

2)What is your Favourite advert at the moment?

Dell	5
Dr pepper	4
Coca cola	0
Cadburys	2
Fosters These results say that most people like a theme song in adverts, as they have nominated the Dell advert the best advert on T.V today.	0

3) Do you like to see adverts that have a narrative?

Yes	7
No These results show that most people like an advert to have a story behind them, as they said, we can relate better to the advert this way.	4

4) Do you think taglines are important in TV adverting?

Yes	7
No In this question i asked is a tag-line important in an advert and as you can tell by the pie chat most of the people i interviewed said "yes"	4

5) What line of appeal is most important to you in adverts?

Comedy	9
Nostalgia	0
Happy Families	0
Beautiful men/women	0
Successful lifestyles Most people said that the line of appeal thats was most important was "comedy" they said this because they prefer a funny advert as, it makes them happy.	2 Theses results show that people prefer comedy

6) What’s the worst advert on TV?

DFS	8
NSPCC	2
Barry Scott By the results i can tell that most people have voted the NSPCC advert to be the worst advert on T.V, this is because people don't like it as they say it's to upsetting to watch. 7) What Genre of music do you like on a advert? Rock 4 Metal 2 Classical 1 Other The results show that people like rock the most in adverts as, they say its up beat and fast, also the people who have voted for other they said that they would chose "pop" as thats there favourite genre. 4 8) Do you like Animation in adverts? Yes 8 No The results say that people most like animations in adverts than the ones that don't, this might be because, animated charters are funnier than real people. 3 9) When do you hate watching adverts? Always 3 In between movies 5 Never 0 In between favourite shows Most people doest like to watch adverts in-between movies as, some adverts cut out some of the movie and it's not like watching a real film, as you watch them with no breaks. 3 10) What do you dislike in adverts? Men 3 Women 0 Animals 1 Special people 5 Other Most people dislike special people in adverts, these are people like "katie price" as she is a celebrate, people think she is quite annoying . .Interviews: Alistair Ryder 15 pupil, Pudsey Grangfield school Alistair's favorite advert is compare the meerkat.com as it's innovative and brakes the conventions of adverts he also prefers a narrative as he likes to laugh at other peoples miss fortune as he prefers a comedy narrative. Megon Yerby 15, pupil, pudsey grangfield school Megon's favorite advert on TV today is compere the meerkat as it's funny and entertaing. she also said that she'd perfer a narritive in an advert as it's easyier to understand.Megon siad that she'd perfer celebrites in adverts aswell, as she thinks it make the product look good. i also asked her what was the worst advert she has seen on TV and she said the NSPCC as it's too sadaning also i ask what are the things easyest to remember of off adverts and she said the tag-line and the music. Adam 14,pupil, pudsey grangfield school His favorite advert of all times was the cilti bang advert as it shows reward,expert and corsensive power, which are all lines of appeal. Adam also said that he'd perfer a narritive in a advert, he said that he'd perfer amimated charcters in adverts as they are viewer friendly. when i asked adam what advert he disliked, he said the DFS advert because it has no powers e.g. star, expert and consertive, he also said they have a deal that never ends and this is fulse advertising. Personally, I like the dell advert as there theme song entices people to the advert and gets people to sing along, also the theme song is catchy and many people remember the advert just by the song.The song is a remake of the 1950's song by The Chordettes called Lollipop . Which back then the pace of the music was down tempo. Also i like the cow and gate advert, the advert is mainly aimed at mothers as women in general look after kids more than men. they mainly use close-ups as they wont us to see now happy the baby's are by drinking this milk. they as use a sound effect which sounds like a light bulb turning on, like the Cow and gate growing up milk is a good idea for your baby. Idea 1: A family day out at Disneyland that starts with them walking towards Disneyland, then will go to pictures of people on rides, and will also have close-ups of Disney characters. Camera-shots: there will be close-ups of the disney characters and an establishing shot of the theme park and the castle. Idea 2: Idea 2 severs as a prequel to idea 1 and shows the same families journey to Disneyland and the advert ends in them getting to Disneyland. Camera-shots: Treatment Establishing shot of the family getting into the car also a low -angle shot of the same car driving past the Eiffel tower and a high-angle shot off the ferry. I have chosen the first idea from my proposals. The lines of appeal that will feature in my campaign are `happy families`, as i will show parents and their kids in a happy and safe environment surrounded by their favorite Disney characters. I also hope to reflect the line of appeal `dream and fantasy` as i will include all the cast of Disney and their friends, which all the kids dream about meeting in real life. The factors in persuasion that will feature are ` reward power` as it will give the kids a chance to have an execrate day out. In addition i will try to use `star power` because the advert will star Mickey mouse and other famous Disney characters. My primary target audience will be young children possibly aged between 6 and 15 and parents in addition to this i will have a secondary target audience of parents, this is because the parents will be the ones who will take the children to Disneyland. I will film the whole advert through many different camera shots one will be an establishing-shot of the castle and the theme park, also there will be a panning-shot which will start at the family then stat panning to the entrance of the theme park. i will also include close-ups of the Disney characters and happy faces of the family which will star in the advert. The advert will have an narrative as it will tell the people watching the advert what is on offer and the prices of the park and special offer within the park. The ASA is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising. Our advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disney channeled and Nickelodeon so kids will able to see the advert. 5)The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.