Advertising

Primary research results:

Media Questionnaire

1) Do you like to see celebrities endorsing products in adverts?

Yes	8
No	3

This research shows that about 75% of people like celebrities in there adverts, so in the making of my advert i will try to input a celebrity with the advert.

2)What is your Favourite advert at the moment?

Dell	5
Dr pepper	4
Coca cola	0
Cadburys	2
Fosters These results say that most people like a theme song in adverts, as they have nominated the Dell advert the best advert on T.V today.	0

3) Do you like to see adverts that have a narrative?

Yes	7
No These results show that most people like an advert to have a story behind them, as they said, we can relate better to the advert this way.	4

4) Do you think taglines are important in TV adverting?

Yes	7
No In this question i asked is a tag-line important in an advert and as you can tell by the pie chat most of the people i interviewed said "yes"	4

5) What line of appeal is most important to you in adverts?

Comedy	9
Nostalgia	0
Happy Families	0
Beautiful men/women	0
Successful lifestyles Most people said that the line of appeal thats was most important was "comedy" they said this because they prefer a funny advert as, it makes them happy.	2 Theses results show that people prefer comedy

6) What’s the worst advert on TV?

DFS	8
NSPCC	2
Barry Scott By the results i can tell that most people have voted the NSPCC advert to be the worst advert on T.V, this is because people don't like it as they say it's to upsetting to watch. 7) What Genre of music do you like on a advert? Rock 4 Metal 2 Classical 1 Other The results show that people like rock the most in adverts as, they say its up beat and fast, also the people who have voted for other they said that they would chose "pop" as thats there favourite genre. 4 8) Do you like Animation in adverts? Yes 8 No The results say that people most like animations in adverts than the ones that don't, this might be because, animated charters are funnier than real people. 3 9) When do you hate watching adverts? Always 3 In between movies 5 Never 0 In between favourite shows Most people doest like to watch adverts in-between movies as, some adverts cut out some of the movie and it's not like watching a real film, as you watch them with no breaks. 3 10) What do you dislike in adverts? Men 3 Women 0 Animals 1 Special people 5 Other Most people dislike special people in adverts, these are people like "katie price" as she is a celebrate, people think she is quite annoying . .Interviews: Alistair Ryder 15 pupil, Pudsey Grangfield school Alistair's favorite advert is compare the meerkat.com as it's innovative and brakes the conventions of adverts he also prefers a narrative as he likes to laugh at other peoples miss fortune as he prefers a comedy narrative. Megon Yerby 15, pupil, pudsey grangfield school Megon's favorite advert on TV today is compere the meerkat as it's funny and entertaing. she also said that she'd perfer a narritive in an advert as it's easyier to understand.Megon siad that she'd perfer celebrites in adverts aswell, as she thinks it make the product look good. i also asked her what was the worst advert she has seen on TV and she said the NSPCC as it's too sadaning also i ask what are the things easyest to remember of off adverts and she said the tag-line and the music. Adam 14,pupil, pudsey grangfield school His favorite advert of all times was the cilti bang advert as it shows reward,expert and corsensive power, which are all lines of appeal. Adam also said that he'd perfer a narritive in a advert, he said that he'd perfer amimated charcters in adverts as they are viewer friendly. when i asked adam what advert he disliked, he said the DFS advert because it has no powers e.g. star, expert and consertive, he also said they have a deal that never ends and this is fulse advertising. Personally, I like the dell advert as there theme song entices people to the advert and gets people to sing along, also the theme song is catchy and many people remember the advert just by the song.The song is a remake of the 1950's song by The Chordettes called Lollipop . Which back then the pace of the music was down tempo. Also i like the cow and gate advert, the advert is mainly aimed at mothers as women in general look after kids more than men. they mainly use close-ups as they wont us to see now happy the baby's are by drinking this milk. they as use a sound effect which sounds like a light bulb turning on, like the Cow and gate growing up milk is a good idea for your baby. Idea 1: A family day out at Disneyland that starts with them walking towards Disneyland, then will go to pictures of people on rides, and will also have close-ups of Disney characters. Camera-shots: there will be close-ups of the disney characters and an establishing shot of the theme park and the castle. Idea 2: Idea 2 severs as a prequel to idea 1 and shows the same families journey to Disneyland and the advert ends in them getting to Disneyland. Camera-shots: Treatment Establishing shot of the family getting into the car also a low -angle shot of the same car driving past the Eiffel tower and a high-angle shot off the ferry. I have chosen the first idea from my proposals. The lines of appeal that will feature in my campaign are `happy families`, as i will show parents and their kids in a happy and safe environment surrounded by their favorite Disney characters. I also hope to reflect the line of appeal `dream and fantasy` as i will include all the cast of Disney and their friends, which all the kids dream about meeting in real life. The factors in persuasion that will feature are ` reward power` as it will give the kids a chance to have an execrate day out. In addition i will try to use `star power` because the advert will star Mickey mouse and other famous Disney characters. My primary target audience will be young children possibly aged between 6 and 15 and parents in addition to this i will have a secondary target audience of parents, this is because the parents will be the ones who will take the children to Disneyland. I will film the whole advert through many different camera shots one will be an establishing-shot of the castle and the theme park, also there will be a panning-shot which will start at the family then stat panning to the entrance of the theme park. i will also include close-ups of the Disney characters and happy faces of the family which will star in the advert. The advert will have an narrative as it will tell the people watching the advert what is on offer and the prices of the park and special offer within the park. The ASA is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising. Our advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disney channeled and Nickelodeon so kids will able to see the advert. 5)The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.