Textual analysis livi/Reeebok

Advertising Agency: An advertising agency is an independent service organization that contracts with advertisers to manage their advertising. historically, advertising agency services are of a creative nature, but the agency concept has expanded to include research services and media planning and buying. agencies are typically classified by the type of business they handle or the range of services they offer. Saatchi & Saatchi created the adverts for visa, head and shoulders also they created ones for Guinness and Cadburys. Another company called Leo Burnett created the adverts for Mc Donald's , Samsung and Nike. NMI media who not exist in this present day were the producers of the Reebok advert, i think the one of the reasons why they arrant around any more, is because their adverts had nothing to do with the product they where trying to promote.NMI stands for New media industries, some of the companies that they used too work for where Film-Four, Icon, Metronome, Redbus and Winchester.BBH produced the Levi's advert, two of the companies that BBH have worked with are British Airways and Levi's kids. they have also worked with Audi The thing that is taking over the T.V from being the most important form of advertising is the internet, as the advert space doesn't cost as much and they can actually target the adverts at a more specifically audience, also they have a longer time on the web the the television, as it could be 3 minutes on the T.V and a day or two on the web. Regulation and Control: Mr-T: Could cause offence to homosexuals, also shows imagery of weaponry. Trident gum:Has a potentially racist stereotype of a rastafarian perosn. NIKE: could scare children, is very violent and clearly shows a chainsaw. The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. the type of ads the ASA deals with include: Magazine and newspaper advertisements Radio and TV commercials(not programs or program sponsorship) Television shopping channels Posters on legitimate posters sites (not fly-posters) Leaflets and brochures Cinema commercials Direct mail(advertising sent through the post and addressed to you personally) The advertising standards Authority has the power to band and advert, the TV codes here is section 6 of the code SECTION 6: HARM AND OFFENCE (1) The rules in this Section (and in 7.4: Harm and Distress to Children) are intended to prevent advertising leading to harm. They are also to prevent advertising causing offence to viewers generally or to particular groups in society (for example by causing significant distress, disgust or insult, or by offending against widespread public feeling). This code is here to stop children form copying the adverts, as which could be offence to children. The television commercial starring the rapper 50 Cent has been banned for glamorising gun culture. The Advertising Standards Authority (ASA) said the commercial for the sportswear brand Reebok, which highlighted the fact that the artist had been shot nine times, was not suitable to be broadcast. The Levi's advert caused a great deal of controversy when it was released. Marketing and Promotion: Even though the Reebok advert was banned it became really successful as young people love danger and rebellion, this mad the advert popular as the advert court as cool. the media spaces that Reebok could have used that Levi's couldn't would have been the internet with such sites as Facebook,Bebo and youtube but since the Levi's advert was made in the 80's there were no such thing as the internet. Although the Levi's advert used billboards, the radio and the television but the Reebok used all of them and more so the Reebok advert were more noticed than the Levi's advert. They are many different lines of appeal that advertisers use to attract the consumer or buyer, there is evidence of the in both adverts we are looking at. The Reebok advert tries to make the audience feel a level of self-importance and pride because of the tagline "i am what i am." this connotes that who ever you are and what ever your job is you should feel proud to be who you your and Reebok are saying if you wear their trainers you'll see your self as important. An the other hand the Levi's advert connotes that you may be successful in love or romance if you wear their jeans because they could make you as popular as the male model which is shown in the advertisement. The Reebok advert fulfills some of the uses and the gratification. The advert helps viewers escape form their own reality by giving us 50-cent's story, fitting in with the theory of diversion. Also it provides the viewer with the information about the shooting, fitting in with the surveillance theory. The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising. Are advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disneychanneled and nickelodeon so kids will able to see the advert. 5)The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.

The television commercial starring the rapper 50 Cent has been banned for glamorising gun culture. The Advertising Standards Authority (ASA) said the commercial for the sportswear brand Reebok, which highlighted the fact that the artist had been shot nine times, was not suitable to be broadcast.
The Levi's advert caused a great deal of controversy when it was released.

Marketing and Promotion:
Even though the Reebok advert was banned it became really successful as young people love danger and rebellion, this mad the advert popular as the advert court as cool. the media spaces that Reebok could have used that Levi's couldn't would have been the internet with such sites as Facebook,Bebo and youtube but since the Levi's advert was made in the 80's there were no such thing as the internet. Although the Levi's advert used billboards, the radio and the television but the Reebok used all of them and more so the Reebok advert were more noticed than the Levi's advert.

They are many different lines of appeal that advertisers use to attract the consumer or buyer, there is evidence of the in both adverts we are looking at. The Reebok advert tries to make the audience feel a level of self-importance and pride because of the tagline "i am what i am." this connotes that who ever you are and what ever your job is you should feel proud to be who you your and Reebok are saying if you wear their trainers you'll see your self as important. An the other hand the Levi's advert connotes that you may be successful in love or romance if you wear their jeans because they could make you as popular as the male model which is shown in the advertisement.

The reebok advert uses quite a lot of fast fading establishing shots at the start, this is to show us where the rapper got shot, also to show how run down the place that he used to live in, this is to connote that if you buy reebok your luck would change over night as he did from poor to rich.

On the Levi's and Reebok advert the music-bed is incredibly important and helps create the right atmosphere for the two adverts. The music-bed for the Reebok advert is hip Hopi and appeals the the target audience, it is also dark and sinister fitting in with the story that is being told by the voice-over and with the locations that flash on and off the screen.

The music-bed for the Levi's advert is well known and fast paced song,also its upbeat and catchy. the main character in the advert is meant to come across cool and non-threatening and the music fits in with this perfectly as the song is immense. in the both advert the music is non-diegetic as the both males in the adverts can't hear the music and is just there for the audiences pleasure.

The Levi's advert only has one sound effect and thats the car, i think that the sound effect is to create a scene to show that its just an orderly day. The character in the Levi's advert is sexy and confident and looks like he has taken his clothes of in public before. How ever in the Reebok advert 50-cents body language is different to the guy in the Levi's advert as 50-cent is clam and relaxed and the camera looks up at him to make him look powerful but the Levi's advert the guy is confident and also clam but the Camera angle is an over the shoulder shot to show that he's a normal guy and thats he's not more or less important than us. In the Reebok advert there is a bit of silence which is to create tense and emphasis it also sets an enigma. There are many sound effects on the reebok advert some of them are a heartbeat, dripping water/blood a gunshot and a scream (murder).

Males are used in both adverts as they are advertising products for males.

In the Levi's advert the car the launderette, the street and the soldier standing out side the launderette are all examples of the cultural and historical codes. there are many examples of historical codes like the car and the army uniform that connote that the advert was set in a different era. there are also many examples of cultural codes in the Levi advert. The range of people and the busy street and the fashions act as cultural codes that tell us that this is a western civilized culture.

In the Reebok advert, 50 cent's clothes, the location and the shots of the streets,are all cultural codes.

The Reebok advert fulfills some of the uses and the gratification. The advert helps viewers escape form their own reality by giving us 50-cent's story, fitting in with the theory of diversion. Also it provides the viewer with the information about the shooting, fitting in with the surveillance theory.

The Advertising standards authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. the strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the committee of advertising practice(CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. The ASA investigates complaints made about ads, sales promotions or direct marketing. The ASA covers magazine advertising,Tv,Billboards,newspaper and internet advertising.

Are advert will be advertised in-between family shows such as the x-factor, Britain got talent and dancing on ice as the audience of them shows will mainly be families as there family shows. the advert will also be shown on the disney channeled and nickelodeon so kids will able to see the advert.